Laguna Strategic Advisors
Internationally recognized hospitality industry leader, educator and best-selling author, Edwin D. “Ed” Fuller is the former President & Managing Director of Marriott International and the current President of Laguna Strategic Advisors, a global consortium providing consulting services to independent businesses and organizations. He is also the current President and CEO of the Orange County Visitors Association, helping to expand tourism to Orange County, California into the global industry. An author and authority in the global hospitality industry, Fuller worked with Marriott for 40 years, the last 20 in the International Division. During his tenure with Marriott International, the organization expanded with the formation and operation of 555 international hotels in 73 countries with $8 billion in annual sales and creating 80,000 new jobs globally. Since joining Marriott in 1972, Fuller also implemented multiple environmental, youth and, educational initiatives.
Upon his retirement from Marriott International, he became a founding member and president of Laguna Strategic Advisors. As a noted speaker, educator and best-selling author, his experience will be put to use at the Irvine, California-based global consortium as it provides opportunities and services to independent members of business consulting services. In July 2013, Edwin Fuller was named President and CEO of the Orange County Visitors Association. His hospitality and tourism experience will help to propel The OC area to the next level and into the global arena. “The OC (Orange County) is a brand with worldwide tourism appeal,” said Ed Fuller. “We are eager to start working with local tourism leaders, stakeholders and potential strategic partners to showcase the best Orange County has to offer to attract our fair share of the more than $100 billion in tourism spending generated in California each year.”